The Hub36 Team

Hub 36 mobile app client communication CEO Ava Herrera

Ava Herrera

Founder & CEO

Ava Herrera is a third generation entrepreneur, in pursuit of a strategic solution for small businesses to communicate the way they need to in today's market. A former marketing director at Greystone Home Collection, a division of Greystone Investment Services, she and her team helped grow the brand to 14 showrooms in just two short years.

Her first app is a consumer facing product called DotGlu, a scrapbooking tool for mom, used as a springboard to develop Hub36 into a business and consumer facing engagement tool that strategically changes how businesses and consumers talk, resulting in quick interactions that lead to engagement and organic marketing.

Hub 36 mobile app client communication team member Ben Root

Ben Root

Vice President & Legal

Ben Root is a University of Michigan grad (Economics) with a Harvard Law degree, with cum laude distinction. He has over 15 years as a Senior Partner at Latham & Watkins in Los Angeles, CA as a transactional attorney in business law.

Parlaying that experience into an entrepreneur and business consultant, Ben has extensive experience with start-ups, strategy, planning, funding, protecting technology, valuations and commercializing products.

Hub 36 mobile app client communication team member Norman Van Treeck

Norman R. Van Treeck

IP Strategy

Norman R. Van Treeck is both a software entrepreneur and a registered patent attorney. As an entrepreneur, Norman assisted in development of a software platform which was sold to Google. As an intellectual property specialist he has represented high-tech intellectual property clientele ranging from startup ventures to Fortune 500 corporations regarding computer science and electronics matters, software buyout situations and in all aspects of intellectual property.

Norman holds a degree in Computer Science, with minors in Math and Statistics. His technical expertise includes work with computer hardware, radar systems, microwave systems and advanced electronics. His computer science, programming skills and experience involve designing network architecture which led to his position as Vice President of Systems and Network Engineering for a Los Angeles-based Internet company. He now expertly advises other entrepreneurs on specific protection of their technology processes, as well as on a broad range of intellectual property matters.

Hub 36 mobile app client communication team member Jay Crouch

Jay Crouch

Chief Technologist

He creates value by scaling products and teams to support investment growth. He cultivates product­-market fit using deep technical acumen and broad operating experience of operations, sales & marketing & finance. He assembles, coaches, and grooms teams to build businesses.